THE GAZE
TUSCAN ROOTS. ITALIAN VISION.
ICONICA.
The vision of an Italian GranTurismo Artigianale, born in Tuscany.
01 / BEFORE THE REVEAL
Character shines through.
Even in the shadows.
A line. A reflection. A detail that stays with you.
ICONICA is the vision of Ghionzoli Automobili: a project born in Tuscany, taking shape one detail at a time.
THE LINE
Imagine the rest.
A form still kept under wraps.THE DETAIL
Nothing is left to chance.
Character lives in the details.GHIONZOLI AUTOMOBILI / Our story
ICONICA.
A vision taking shape.
An Italian vision. An uncompromising passion. The ambition to create something distinctive that leaves a lasting impression.
01 / Roots
It all begins in Tuscany
The idea for a new automotive project originates in Casoli, Emanuele’s home village, in the municipality of Bagni di Lucca.
From these roots comes Ghionzoli Automobili: an independent venture looking towards the international world of supercars and hypercars, with its own vision of the automobile and the ambition to revive the tradition of the GranTurismo Artigianale.
Extreme performance, timeless elegance and meticulous craftsmanship guide its journey. At its heart is a clear conviction: an extraordinary automobile should stir emotions, tell a story and express the personality of the person who chooses it.
02 / The origin of the vision
The conversations behind a vision
The creative journey begins in 2020, when Emanuele Ghionzoli engages in extensive discussions with engineer Materazzi, a leading figure in sports car engineering whose Ferrari experience includes the development of cars that captured enthusiasts’ imaginations, foremost among them the Ferrari F40.
Conversations, technical exchanges and long telephone discussions help define the essential characteristics of a new car.
An ambition takes shape: to create an automobile distinguished by its personality, engineering and character.

03 / Identity
A name, a direction
The first car will be called ICONICA.
The name expresses a desire to evoke the great references of automotive history while establishing an identity of its own.
ICONICA embodies a vision for the future of the GranTurismo Artigianale, born from respect for tradition, the pursuit of excellence and the courage to follow an independent path.
Extreme performance.
Timeless elegance.
Meticulous craftsmanship.
04 / The atelier
Where performance meets detail
Today the atelier is focused on developing ICONICA, the first tangible expression of the Ghionzoli Automobili philosophy.
The aim is a GranTurismo Artigianale that brings sporting character, refined forms and engineering research into precise balance. Every element contributes to the coherence of the car: proportions, technical solutions, materials and the quality of its finishes.
Form and function come together in an experience encompassing performance, the pleasure of examining a detail and a personal relationship with the automobile.
Personalisation is part of this vision too. Development is conceived as a journey of exploration, focused on exclusivity and the value of every detail.

05 / Horizons
An Italian vision, an international horizon
ICONICA is rooted in Italian automotive culture and looks towards an international audience of collectors, enthusiasts and connoisseurs.
People who see the automobile as a form of culture, an expression of style and an emotional investment. People for whom a car’s identity matters as much as its technical qualities.
Along this path, Ghionzoli Automobili is interested in the possibility of working with leading names in Italian automotive design. Their potential involvement could enrich the project with styling and engineering expertise, strengthening its ties to a tradition recognised around the world.
It is an invitation to dialogue with those who share the same dedication to quality, aesthetic sensitivity and technical culture.
06 / The next chapter
Towards 2027
The next milestone is 2027: the year in which Ghionzoli Automobili intends to present the ICONICA project to a selected audience of enthusiasts, collectors and qualified contacts.
It will be an opportunity to share the brand’s philosophy and the car’s development journey. A moment to give public expression to an entrepreneurial vision combining technical expertise, passion, design and attention to detail.
From Casoli to an international perspective, the project moves forward with the ambition of building a recognisable identity in the world of sports cars.
CASOLI · BAGNI DI LUCCA · TOSCANA
Italian automotive excellence,
with roots in Tuscany.
GHIONZOLI AUTOMOBILI / News
The project takes shape
The atelier is working on the development of ICONICA. This space will bring together confirmed project updates as they become available.
ICONICA ↗GHIONZOLI AUTOMOBILI / Contact
Start a conversation
For information about ICONICA, the brand’s philosophy or potential collaborations, contact Ghionzoli Automobili directly.
Write to us ↗info@ghionzoliautomobili.itFollow the development of ICONICA
